3 Elevated French Brands to Inspire Your Wardrobe
If you’re drawn to that chic French look, think clean lines, feminine silhouettes, timeless basics, and a touch of French elegance, you’re in the right place! Whether you’re building a capsule wardrobe or simply curating your dream Parisian closet, these three French brands offer elevated staples that blend refinement with authenticity.
Each brings its own vision of modern French style: romantic sustainability, minimalist tomboy tailoring, and poetic heritage-inspired design. Let’s meet your next wardrobe crushes: Balzac Paris, Soeur Paris, and Laurence Bras.
Balzac Paris – Sustainable Romance with a Family Spirit
Balzac began as a story of friendship that blossomed into family. Founded in 2014 by Chrysoline de Gastines, Victorien De Gastines, and Charles de Poix, the brand has always placed people at the center of its vision. This familial spirit remains a pillar of its DNA, creating strong bonds with suppliers, partners, and a loyal community of customers. Today, Balzac has grown into a true Parisian staple, even opening its first boutique at 82 rue d’Hauteville in 2022.
But what makes Balzac stand out is more than just its community. In 2022, it officially became a mission-driven company, with a purpose as poetic as it is powerful: “Together, write a world where the desirable is sustainable and the sustainable desirable.” Guided by this philosophy and their “Toujours Plus Responsable” (Always More Responsible) approach, Balzac is committed to ethical practices, thoughtful production, and designing a wardrobe built to last and be passed down.
The collections capture this balance beautifully: romantic silhouettes, chic knitwear, and timeless essentials that feel as good as they look. Balzac Paris is more than clothing, it’s a state of mind rooted in style, responsibility, and community.
Why I love Balzac:
A brand built on friendship, family, and community
Officially a mission-driven company with sustainability at its heart
Romantic staples that feel timeless yet modern
Soeur Paris – Tomboy Chic with Minimalist Ease
Founded in 2007 by sisters Domitille and Angélique Brion, Soeur was created with the idea of designing a wardrobe that borrows from the masculine while enhancing the feminine. What began as a single boutique on rue Bonaparte has grown into an international brand with more than 50 standalone stores and a presence in Parisian institutions like Le Bon Marché and Galeries Lafayette.
Soeur has built its reputation on understated staples that feel both refined and inclusive. Oversized coats, crisp shirts, and soft knits form the backbone of their collections, while accessories like leather bags and loafers complete the look with quiet confidence. The philosophy is simple yet powerful: create clothes for every woman, at every stage of life. As co-founder Domitille Brion explains, “I want everyone who dresses with us to feel understood and valued.”
You may have already heard me talk about Soeur in this article featuring their bags that I love, proof that their accessories are just as chic and versatile as their clothing.
Why I love Soeur Paris:
Tailored coats and elevated basics that feel polished but easy
A brand rooted in inclusivity and timeless design
Accessories that integrate seamlessly, completing the wardrobe without overpowering
Laurence Bras – Poetic Heritage, Modern Femininity
Laurence Bras has been shaping wardrobes since 2015, but her story as a designer goes back much further. Raised in Rouen, she was already creating sought-after pieces in her first boutique before she had even turned twenty. Her collections today are infused with a life lived between Paris and Delhi, drawing on childhood memories, artisanal fabrics, and everyday inspirations from both cities.
Her aesthetic is defined by subtlety and elegance. Flowing blouses, embroidered dresses, and poetic prints offer women an ideal wardrobe from morning to evening, designed to bring ease and refinement in equal measure. Laurence’s universe is one of lightness and accessibility, creating clothing that comforts the body while uplifting the spirit. Each piece feels like a discovery, a reminder that fashion can be both deeply personal and beautifully timeless.
Why I’m drawn to Laurence Bras:
A designer with a lifelong dedication to her craft
Feminine silhouettes enriched with soulful, artisanal details
Collections rooted in subtlety, lightness, and timeless elegance
In Summary
French style is always evolving, but its essence remains timeless and elevated. Balzac Paris offers sustainable romance with a family spirit, Soeur Paris delivers minimalist tailoring with inclusive ease, and Laurence Bras brings poetic heritage to modern femininity.
If you’re building a wardrobe rooted in meaning, elegance, and Parisian refinement, these three brands are ones to keep on your radar!
Looking for more French gems? You might also enjoy:
With Amour,
M.