18 French Clothing Brands for a Timeless Wardrobe
Bienvenue to a curated edit of French fashion brands worth having on your radar. After you all loved my French handbag edits, I wanted to go a step further and share some of my favorite French clothing labels, from heritage staples and Parisian icons to smaller designers creating with intention. Think elevated essentials, romantic silhouettes, sharp tailoring, and those quiet-luxury pieces that make getting dressed feel easier and more special.
If you’re building a wardrobe thoughtfully in 2026, or simply love discovering French brands beyond the usual names, this guide is meant to be saved, revisited, and used as inspiration the next time you’re shopping. Most of these brands can be shopped directly from the United States, and if you’re ever planning a trip to Paris, make sure to explore my Paris shopping map, many of these are included, plus even more favorites.
A quick note on pricing & shipping: All prices listed in this edit are shown in USD at the time this article was written. Some brands ship from outside the United States, so final totals may vary depending on shipping costs, duties, taxes, and destination. Pricing and availability are subject to change.
Now, let’s grab our panier and take a dreamy stroll down Parisian cobblestone streets, window-shopping our way through these 18 favorites!
1. Maison 123
With over four decades of experience in French fashion, Maison 123 (pronounced cent vingt-trois) is known for timeless, high-quality pieces that balance elegance with practicality. Founded in 1983 and part of the Etam Group, the brand was built around accessible, refined clothing made with integrity and care. You’ll find elevated everyday essentials, tailored trousers, flowing midi dresses, elegant blouses, and perfectly structured coats, all designed to transition effortlessly from day to night. Their creative process is guided by four pillars: exigency, optimism, respect, and durability, with a strong focus on thoughtful materials and more responsible production through initiatives like WeCare.
Why I Love It:
Elevated staples that instantly make outfits feel more polished
Classic silhouettes that are easy to wear and re-wear
Strong “work to weekend” pieces that style effortlessly
Best For: Everyday elegance, workwear, travel, and building a timeless wardrobe of elevated essentials.
Founded in 2017 by Margaux Minguez-Lahana, Maison Stella & Suzie is a French brand rooted in a personal love story and a passion for everyday elegance. What began as a curated concept store with exclusive capsule drops evolved into a full label, launching in-house designs in 2019. Today, it’s a favorite for modern French women who love romance, charm, and wearability. Collections are released monthly in limited quantities and always feel intentional, delicate blouses, softly structured jackets, flowing skirts, and elevated essentials in feminine prints and flattering cuts. The name itself is a tribute to two creative inspirations, Stella, Margaux’s grandmother, and Suzie, her husband’s first guitar.
Why I Love It:
Romantic pieces that feel polished, feminine, and easy to wear
Limited-edition drops that always sell out for a reason
One of my personal favorites, I’ve partnered with them, and their pieces are some of my most worn wardrobe staples
Best For: Day to night dressing, feminine everyday style, and anyone who loves refined French silhouettes with thoughtful details.
Note: Want to see how the pieces look styled? You can explore my try-on and favorites here!
3. Sézane
Founded in 2013 by Morgane Sézalory, Sézane was one of the first French fashion brand born entirely online. What started as a curated selection of vintage pieces reworked and sold from Morgane’s Paris apartment has since evolved into a global name synonymous with modern French style, conscious production, and timeless design. Sézane is loved for its signature mix of everyday wearability and romantic, vintage-inspired charm, think embroidered blouses, perfectly cut denim, statement buttons, and effortless knits. Designed in Paris and produced in ethical workshops across Europe, the pieces are made to be worn, re-worn, and treasured. The brand follows a no-overproduction model, releasing limited monthly drops plus twice-yearly Archives that sell out quickly, and it also includes Petit Sézane and the philanthropic initiative Demain.
Why I Love It:
Effortless Parisian pieces that feel elegant, wearable, and never overdone
Thoughtful production with timeless wardrobe staples and standout details
A big portion of my wardrobe is Sézane, my go-to is the Tomboy shirt, and my most worn knits are the Betty cardigan and Gaspard
Best For: Building a French-inspired wardrobe with elevated essentials, romantic details, and timeless pieces you’ll reach for season after season.
Founded over 20 years ago by Sybille Roger Vasselin, Petite Mendigote is a Parisian brand built around helping women feel confident, stylish, and supported through every stage of life. What began as an accessory line has since evolved into a full ready-to-wear collection, offering elegant essentials and standout pieces designed to move effortlessly from workdays to dinners out. Designed in the heart of Paris, the brand blends French femininity with practical beauty, expect romantic prints, flowing dresses, ultra-flattering blouses, and versatile staples that make getting dressed feel easy but still chic. Beyond style, Petite Mendigote also leans into sustainability and women’s empowerment through initiatives like organic and recycled materials, plus support for causes tied to women’s health and entrepreneurship.
Why I Love It:
Refined, feminine pieces that still feel easy and wearable
Perfect “work to weekend” wardrobe builders with romantic details
A brand with purpose, thoughtful materials and women-focused initiatives
Best For: Everyday French style, polished workwear, feminine staples, and outfits that transition effortlessly from day to night.
Chloé De Barros is one of those rare discoveries whose work feels deeply personal and intentionally made. I first found her years ago through social media, drawn to her soft, timeless aesthetic and her slow-fashion approach. Over time, she transitioned from creator to designer, building a world rooted in emotion, craftsmanship, and sincerity. Chloé creates in small quantities, often made to order, sewing pieces by hand from start to finish, a rhythm that allows her to design without overproduction and stay close to the women who wear her work. Her creations are guided by three values she returns to again and again: timelessness, quality, and sincerity, with garments designed to be worn today, in a year, or in ten.
Why I Love It:
Handmade, slow fashion pieces created with real intention
A soft, timeless universe that feels warm and personal
I fell in love with her Giulia cape, it’s one of my favorite pieces this season and I receive compliments every time I wear it
Best For: Thoughtful wardrobes, slow fashion lovers, and anyone drawn to timeless pieces with craftsmanship and heart.
Note: If you want to dive deeper into her story, I shared a full conversation with Chloé here.
6. Rosaé
Founded in 2019 by Claire Teixeira, Rosaé Paris is a modern French womenswear brand built on the idea of designing the ideal wardrobe. Claire’s path began outside of fashion in corporate consulting, but frequent midday escapes into Parisian boutiques sparked a lasting love for clothing. After launching a fashion blog, living abroad, and returning to Paris, she created Rosaé as a way to merge every part of her identity, entrepreneur, mother, and style enthusiast. The brand focuses on thoughtful staples made to last, perfectly tailored coats, crisp shirts, chic trousers, and elegant knits, crafted in premium fabrics with an emphasis on eco-responsibility. This isn’t fast fashion, it’s the kind of wardrobe you build slowly and wear constantly.
Why I Love It:
Refined, understated French staples that feel polished but easy
Premium fabrics and timeless silhouettes designed for repeat wear
A minimalist wardrobe feel that still feels warm, personal, and elevated
Best For: Minimalist French style, elevated basics, and building a timeless wardrobe of well-made staples.
7. Rouje
Founded in 2016 by model and creative director Jeanne Damas, Rouje is the embodiment of modern Parisian romance. Inspired by the women Jeanne grew up watching in the Bastille neighborhood and her mother’s timeless style, she created Rouje as a wardrobe by women, for women, built around pieces that feel personal, feminine, and a little retro. The brand is best known for romantic wrap dresses, vintage-inspired denim, and softly structured blouses designed to make the woman shine first and the outfit second. Beyond ready-to-wear, Rouje has expanded into accessories and beauty, all with that same unmistakable French-girl charm, while also supporting women’s rights causes through long-standing partnerships.
Why I Love It:
Iconic Parisian-romantic pieces, feminine, confident, and effortlessly wearable
A cohesive universe across clothing, accessories, and beauty, everything feels intentional and “Rouje”
Last year they partnered with J.Crew, I shared more about the collaboration and my try-on here, and you can now find Les Filles en Rouje beauty at Anthropologie, I have the Le Baume and love it
Best For: Romantic French style, vintage-inspired silhouettes, and building a wardrobe with that unmistakable Parisian charm.
8. Louise Misha
Founded in Paris in 2012 by designer Marie Pidancet, Louise Misha is known for its poetic, handcrafted aesthetic and feminine bohemian charm. The brand began as a way to create whimsical pieces for her nieces, inspired by an artistic family history, including her grandmother Louise, an itinerant artist and the brand’s first muse. Alongside co-founder Claire Moulin, Marie built Louise Misha into a world of craftsmanship, emotion, and global inspiration. Today, the brand offers collections for women, children, and the home, blending vintage-inspired silhouettes with joyful florals and embroidered details influenced by faraway places close to the founder’s heart, all while maintaining a commitment to ethical production.
Why I Love It:
A romantic, bohemian aesthetic that still feels timeless and wearable
Beautiful craftsmanship, embroidery, prints, and details that feel special
A dreamy brand universe for women, little ones, and even the home
Best For: Romantic dressing, spring and summer wardrobes, vacation pieces, and anyone who loves poetic French style with artisanal charm.
9. Seliijan
Seliijan is a brand born from memory and emotion. After founder Lison lost her grandmother Jeanine, she found herself looking through old photos and noticing something deeply familiar in her grandmother’s elegance, her smile, and especially her wardrobe. That nostalgic spark became the foundation for Seliijan, a tribute to timeless French style passed down across generations. Designed and produced in Nice, where Lison grew up, each piece is made with care in a local atelier using mostly natural and upcycled fabrics sourced from Italian luxury houses. Collections are released in limited quantities, with 100% recyclable packaging and orders prepared lovingly in their studio, making everything feel thoughtful from start to finish.
Why I Love It:
Vintage-inspired designs that still feel modern and truly wearable
Soft, refined tailoring that feels elevated but effortless
So much intention behind the brand, it feels like quiet luxury with real meaning
Best For: Minimalist wardrobes with a romantic edge, timeless dressing, and anyone who loves pieces that feel special, personal, and beautifully made.
10. Ysé
Ysé began with beautiful lingerie and has since grown into a full lifestyle brand, with ready-to-wear, swimwear, and elevated essentials designed to make you feel good without compromising on comfort. The pieces feel delicate and refined, think cotton voile blouses, silk camisoles, and feminine basics that sit in that quiet luxury space without ever feeling fussy. What makes Ysé especially special is the heart behind it: it’s a brand created by women, for women. Founded by Clara and built by a team largely made up of women, each piece is tried on and thoughtfully refined with real bodies and real life in mind, with a focus on care, confidence, and excellence.
Why I Love It:
Delicate, elevated pieces that feel feminine but still comfortable
A beautiful mix of lingerie, swim, and ready-to-wear that fits seamlessly together
Designed with real women in mind, tested, refined, and made to make you feel your best
Best For: Elevated essentials, feminine layering pieces, and anyone who loves quiet luxury that starts with beautiful foundations.
11. Balzac
Balzac began as a story of friendship that blossomed into family. Founded in 2014 by Chrysoline de Gastines, Victorien De Gastines, and Charles de Poix, the brand has always put people at the center, creating strong bonds with suppliers, partners, and a loyal community. It has since become a true Parisian staple, even opening its first boutique at 82 rue d’Hauteville in 2022. What makes Balzac especially meaningful is its commitment to responsibility. In 2022, it became a mission-driven company with a purpose that captures its spirit perfectly: making the desirable sustainable, and the sustainable desirable. Guided by its “Toujours Plus Responsable” approach, Balzac focuses on thoughtful production and pieces designed to last, romantic silhouettes, chic knitwear, and timeless essentials that feel as good as they look.
Why I Love It:
A brand built on friendship, family, and community, it feels human and personal
Mission-driven with sustainability woven into the DNA, not just a trend
Romantic wardrobe staples that feel timeless, modern, and easy to wear
Best For: Romantic everyday style, elevated essentials, chic knits, and building a wardrobe with both style and values.
12. Sandro
Founded in 1984 by Evelyne Chetrite and her husband, Didier Chetrite, Sandro began with a first boutique on rue Vieille-du-Temple in the Marais. Evelyne’s vision was shaped by her childhood in Morocco, surrounded by vivid colors, elegant caftans, and her grandfather’s tailoring shop, influences she later refined in Paris into Sandro’s signature masculine-feminine aesthetic with unmistakable French elegance. What started as one address has grown into an international house known for sleek tailoring, modern dresses, and a polished urban edge. Evelyne still directs the women’s collections today, while their son Ilan Chetrite leads Sandro Homme, keeping that family spirit at the core of the brand.
Why I Love It:
Sharp, modern French tailoring that instantly elevates an outfit
I own several Sandro dresses and they’re true go-tos whenever I want to feel instantly polished
A refined city aesthetic that feels structured, chic, and never overdone
Best For: Work to evening dressing, polished city style, elevated tailoring, and modern French classics you’ll wear for years.
13. Maje
Founded in 1998 by Judith Milgrom, Maje was created for women who are always evolving, elegant but never constrained, expressing different sides of themselves every day. The name is a family tribute, formed from the initials of her loved ones, and that sense of closeness still runs through the brand’s spirit. Maje quickly became known for its playful yet polished Parisian style, balancing whimsy and sophistication through bold dresses, chic tailoring, and standout coats that feel youthful but still timeless. Accessories followed naturally, with the iconic M bag becoming a signature, versatile, and instantly recognizable. You may have even spotted the M Mini Bag in suede in Emily in Paris season 1, worn by Camille, a perfect nod to the brand’s place in modern French pop culture.
Why I Love It:
Playful Parisian energy that still feels polished and wearable
Statement pieces that make outfits feel fresh without being overly trendy
A strong mix of clothing and accessories that feels cohesive and fun
Best For: Chic city style, feminine statement pieces, modern Parisian wardrobes, and anyone who likes a playful twist on classic French dressing.
14. Flair
Flair is a French ready-to-wear brand specializing in bodysuits that are 100% made in France, created for women who want to move freely without sacrificing femininity. Founded by Clémence Wurtz, Flair was born from a very real wardrobe problem, constantly adjusting tops, worrying about lines, and never feeling fully comfortable. Her solution was to treat the bodysuit not as a “special piece,” but as the most practical top you can own, a true second-skin staple you can wear on repeat. The designs focus on timelessness over trends, with thoughtful details like thong finishes to avoid marks, flattering cuts that feel both sexy and comfortable, and a practical press-stud system. Everything, from fabric to packaging, is produced in Troyes, a historic center of French textiles, using eco-certified materials knitted and or dyed locally with a strong emphasis on softness and comfort.
Why I Love It:
A bodysuit that actually feels wearable, comfortable, flattering, and easy
Made entirely in France, with real craft and textile heritage behind it
Timeless “second-skin” basics that make outfits look instantly chic
Best For: Elevated basics, layering, effortless chic looks, and anyone who loves polished outfits without the constant adjusting.
15. ba&sh
Founded by lifelong friends Barbara Boccara and Sharon Krief, ba&sh was born from a simple idea: create their dream wardrobe and share it with other women. From the beginning, the brand has embodied a style that feels distinctly Parisian, joyful, feminine, and easy. What started as a passion project between two best friends has grown into an international label with more than 400 stores worldwide. The ba&sh aesthetic blends freedom with elegance, with chic dresses, sharp tailoring, and versatile separates that women reach for season after season. The brand also places real importance on inclusivity and equality within its teams, reinforcing that “by women, for women” spirit at the core of everything they do.
Why I Love It:
Joyful, feminine pieces that still feel effortless and wearable
Romantic silhouettes with a free-spirited edge, easy dresses and separates you’ll reach for season after season.
Polished, effortless, and designed to make everyday outfits feel instantly chic.
Best For: Everyday chic, feminine wardrobes, effortless dresses, and French style that feels confident and easy.
16. Soeur
Founded in 2007 by sisters Domitille and Angélique Brion, Soeur was created with the idea of building a wardrobe that borrows from the masculine while enhancing the feminine. What began as a single boutique on rue Bonaparte in Paris has since grown into an international brand with over 50 standalone stores, plus a presence in iconic department stores like Le Bon Marché and Galeries Lafayette. Soeur is known for its tomboy-chic tailoring and understated staples, oversized coats, crisp shirts, and soft knits that feel inclusive, modern, and timeless. The philosophy is rooted in creating clothes for every woman at every stage of life, with a focus on pieces that feel authentic, not performative.
Why I Love It:
That perfect masculine-feminine balance, relaxed, structured, and chic
Timeless staples with thoughtful proportions, especially coats, shirts, and knits
A grounded, modern French aesthetic that always feels wearable and real
Best For: Minimalist wardrobes, relaxed tailoring, elevated layering, and anyone who loves understated French style with a tomboy edge.
17. A.P.C.
Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) is synonymous with minimalist French style. Built on simplicity, quality, and durability, the brand has always appealed to those who value timeless design over fleeting trends. The pieces are impeccably cut and quietly confident, designed to feel understated and effortless while letting the wearer shine through. A.P.C. first gained cult status for its raw denim, still one of its most iconic categories, and has since expanded into a full ready-to-wear collection with tailored coats, understated dresses, and essential separates that hold up season after season.
Why I Love It:
The ultimate quiet French minimalism, clean, timeless, and impeccably cut
Iconic raw denim and elevated essentials you can build a wardrobe around
A cohesive universe, clothing and accessories that feel refined and intentional
Best For: Minimalist wardrobes, elevated basics, denim lovers, and anyone drawn to understated French style that lasts.
18. Sessùn
Founded in 1996 by Emma François, Sessùn was born from the thrill of discovery, shaped by her time in Guatemala where she met artisans weaving, embroidering, and crafting by hand. That early inspiration still defines the brand today: a mix of craftsmanship and everyday wearability, with pieces that feel artistic but easy to live in. From its roots in Marseille to its first Paris boutique on Rue de Charonne, Sessùn has grown into a true French staple with a distinct “art de vivre” spirit, grounded in beautiful materials, thoughtful details, and a love of objects and textures from everywhere.
Why I Love It:
Elevated essentials with an artisanal, lived-in feel
Gorgeous textures and details, indigo, lace, embroidery, warm earthy tones
A wardrobe that feels creative, feminine, and effortlessly wearable
Best For: Everyday French style with a bohemian edge, elevated casual dressing, and pieces that feel special without trying too hard.
Note: If you’re shopping from the United States, some items may be unavailable to ship, you’ll see a message on the product page when that’s the case.
Final Thoughts
If there’s one thing French style does best, it’s making getting dressed feel effortless, not because it’s trendy, but because the pieces are chosen with intention. I hope this edit helped you discover a new favorite, or reminded you that building a wardrobe in 2026 can be simple, thoughtful, and still so fun!
I’ll continue updating this list as I find new gems and as collections evolve. And if a Paris trip is on your horizon, don’t forget to explore my shopping map, many of these brands are on it, plus even more addresses I love.
If you enjoyed this guide, save it for your next shopping moment, and send it to a friend who would absolutely love this list too!
Looking for more French finds? You might also be interested in:
With Amour,
M.